Kingdom Keys Bookmarking Blog

Bad links are bad but good links are good sometimes exceedingly so.

Bad links come from bad neighbourhoods like gambling, porn sites or link farms where people somehow pile hundreds of unrelated links hoping that this will tally to the credit of somebody.

Good links come from thematically related sites to yours. There is a congeniality of interest between people operating within the same market niche or interest group. Exchanging links with those people isn't just a brilliant idea - it's a must for your site to gain prominence with people (traffic) and search engines (page rank).

Some have concerns about doing reciprocal links but why should you expect to benefit from the SEO charity of others? Search engines won't penalise you as long as you are sharing some common keywords. Link building is free but it is not cheap. It takes time to gain exposure in cyberspace but in doing so you force yourself to come out of your shell to meet folks and show some interest in what they do.

Some put all their budget into advertising but it is difficult to get value for money when every keyword has become an auction and you have to bid higher and higher for evasive clicks.

Some are scared of sending traffic to a competitor. Consumers are smarter than you give them credit for. They already know who your competitors are. They have read reviews on blogs. As a buyer, the internet is the perfect place to do your research. And guess what? If people will click away from your site after a few seconds they might still bookmark you for being well connected and come back later. But if you don't exchange links with others in your field you won't get any traffic from them either. It's like in every capital city. All furniture stores, all car dealerships tend to congregate in the same street. The reason is obvious. People drive there because they like to compare. If your business is incomparable - in cyberspace it is noted by having lots of inbound links. They are the vote of confidence of those who are happy to send people to you because they trust and value what you do and what you are standing for. So let's put the shoe on the other foot. Who do you vote for? Who do you patronize? Who do you appreciate? It's worth telling others about it by carrying a link on your site.

If you are serious about promoting your site to the level it deserves or just replacing your existing links you are bound to lose someday - responding to link exchange requests is a good habit to develop.

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