Kingdom Keys Bookmarking Blog

Being in the wrong neighbourhood in cyberspace can be as detrimental as being invisible. There is no shortcut way to build your backlinks inventory in a hurry.

The internet in just 10 years has become a very mature marketplace. Gone are the days of the dotcom boom where the sky was the limit. Now that the dust has settled down we can review the various waves that swept across our marketing horizon and pick the good ideas from the bad ones.

Banner ads.
Animated GIFs and Flash animations were the pride of many graphic artists who did a fine job of grabbing the visitor's attention but the click rate over time dropped to abysmal levels. "In your face" advertising has become a worn out technique. People do not want to be interrupted in the course of their web surfing. Over time people have developed a blindness to anything that shines and dangles.

Link farms
Similar to a bookmarking service, sites with page after page of links have gone past their use-by date. Search engines no longer report links found there. People prefer to do a search query rather than going to a favourite portal and then drill down to their category of interest - only to find poor quality sites not really relevant to their search.

Reciprocal links
Scratch my back and I'll scratch yours was the motto of do-it-yourself webmasters. Since few people code directly in html anymore, there has been a dichotomy between the techies and the marketers resulting in the dominance of search engine advertising. Reciprocal links were also cause for cheating. People would put up a link for you and remove it soon after you returned the compliment in good faith.

Blog comments
The boom of blogging platforms 5 years ago saw another form of abuse: planting irrelevant links in every blog comment you could find. The response was swift. Hot on the heels of anti email spam measures people try to automate the stamping out of such ill. The no-follow link was born. You could click on it but it didn't tally in your website popularity stakes.

Article marketing
This is the flow of the free economy - bait people with something of some value to get them to come back for something more worth paying for. Writing some useful information in order to build your reputation as an authoritative source gives you the privilege to leave a plug at the end of the article telling people what you do.

Affiliate programs
Pay per click (PPC) advertising is plagued with fraud. Competitors might click on your ads to consume your advertising budget. Greedy website owners might get friends to click on their ads to increase their revenue (thinking a different IP address might cover their tracks). Instead of paying people for each click on their link, affiliate programs pay a commission on each sale generated by that link. A cookie is set on the visitor's browser to remember the originating referral in case the sale is made at a subsequent visit.

To find out more about this technique click here

Add Comment